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In 2018, we noticed that 76% of Twitch’s users on web were logged out (LO) and accounted for 17% of total hours watched (HW) on the platform. Our goals then are the same today – to help creators grow their communities. We believe the best way to do that is to have more viewers be logged in (LI) users of Twitch and be contactable, so we have a better chance to invite them back.
We believe that there are existing opportunities to showcase the value of why you should sign up, but tie it with the action the user is taking. Ie., a LO user tries to chat → this user gets a personalised sign-up experience that mentions the value of chat. The same notion would apply to the following high-intent actions: chatting, turning on notifications, & following.
Read the full experimentation write-up here >
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Contextual Upsells
Designs for the 3 contextual upsells our team is experimenting with: chatting, following & turning on notifications.
Prototype
A prototype showing how the notifications upsell would be triggered by a logged out user.